Our New Logo

January 01, 2015

Our New Logo

"Speak up for those who cannot speak for themselves, for the rights of all who are destitute. Speak up and judge fairly; defend the rights of the poor and needy." - Proverbs 31:8

It has been 11 years since we walked the streets of our first red light district in Asia, and today is our 10-year anniversary of the jewelry business opening. We began the jewelry business with three rescued women sat round a coffee table in our first shelter and now, 10 years later, we have grown to four cities and four shelters, with one more being set up this year.

We now export jewelry to more than 30 different countries and have the privilege of international designers working with us. We felt it was time for something new in our look and logo to represent where we have come from and what we have accomplished. The butterfly logo has been such a blessing representing the transformation of those trapped in the darkness of red light districts, but Eden has become so much more than that. We have grown outwards in all directions-with our prevention programs, community centers, vocational training, economic empowerment, influencing legislation and multi-city outreach. We wanted to stay true to what God had given us at the start of our work-the name 'Eden'. God gave us this name from the Bible verse Isaiah 51:3 "...and He will comfort all her waste places, and will make her wilderness like Eden". This was a promise from Him.

We did some research, and the name Eden in its root form means 'fruitful'- something we at Eden identify with. God has indeed blessed us to be fruitful, with hundreds of rescued women over the years and thousands reached. As we explored this idea, all of our staff liked one particular logo; it stood apart from the others as representing this meaning. We then decided to tell the women in the program about it, as what they think is important to us. One of the rescued women was so joyful when she saw the logo and immediately referenced two Bible passages: Rev 22:2 and Ezekiel 47:12. Both of these verses talk about the leaves of the trees being for healing. This young woman who herself had been rescued and healed from her past trafficking experience was speaking out the spiritual meaning of this new logo. While we saw life and fruitfulness in the logo, she saw healing! It was for this reason that we agreed to launch this new logo. We hope you like it and will continue to support and pray for Eden as we expand to new countries and bring restoration and hope to the lives of these rescued women.